Who is Ammani?

Beauty with intention. A name with meaning.

Ammani is the expression of my belief that beauty should carry meaning. Its Arabic inspiration reflects the place faith, patience and inner strength hold in my life. Those values shape how I work: taking time to listen, being honest about what is suitable and treating each woman with care.

From specialist hair to the rituals and products taking shape within Ammani Collective, the intention is the same: to create space for confidence, care and a moment of calm.

A career built around women.

For more than 18 years, I have worked with hair extensions and the women who wear them. Over 1,000 sets later, I know that the conversation before the fitting matters just as much as the technical work itself.

Some women arrive wanting a dramatic change. Others want fullness at the sides, a style for an important day or simply an appointment where they can give themselves a little attention. Understanding that starting point is part of my work.

From Leocie to Ammani.

My earlier business, Leocie Hair Extensions, is part of that story. In 2026 I returned under the Ammani name, carrying the experience, client relationships and recognition forward. Older reviews and some award certificates still use Leocie; they belong to the same career.

Expertise with warmth.

My work has taken me from fitting extensions to teaching in colleges and supporting learners one-to-one. I bring both perspectives into the salon: careful technique and a willingness to explain the reasons behind each recommendation.

Ammani is part of Ammani Collective, a wider vision for beauty, ritual and meaning. My intention is to build a business where the standard of care is felt in the details, and where confidence is something we help each other grow.